What Is Search Engine Marketing (SEM)?

What Is Search Engine Marketing (SEM)?

Search Engine Marketing (SEM) (sponsored listings) is the placement of targeted advertisements in a user’s search engine results. Based on a bidding system, your paid ads will be visible only to users who meet predetermined criteria. Because you are charged on a pay-per-click basis, you only pay when visitors click on your ad or call your business. SEM drives more traffic to your website, and is one of today’s most effective marketing strategies.


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