What Is Social Media Marketing (SMM)?

What Is Social Media Marketing (SMM)?

Social Media Marketing (SMM) is a way for medical practices to reach out to current and potential patients. An active social media presence is an invaluable part of expanding your reach and establishing a relationship with your patients.


Today’s top social media websites (Facebook, Twitter and Google+) allow you to build branded pages, and distinguish your practice from the competition’s. A growing component of increased online visibility, social media marketing has also been shown to increase patient-to-patient referrals.